We’re feeding into the Hellmann’s fan frenzy by turning social posts into works of art.
Partnering with student artists from the College for Creative Studies to bring the "love" of Hellmann’s to life, we held a one-of-a- kind blue tie gallery event in Bryant Park, New York. The momentum started online with Blippar, creating awareness and driving purchase by leveraging social testimonies and artists’ work on Hellmann’s labels. The Blue Ribbon on the jar activated a a mobile gallery and a chance to win tickets to the NYC event.
Apparently people LOVE Hellmann's

Artists' work inspired from actual social media posts.

The gallery experience begins the moment your mobile meets the jar.

Shazam empowered labels showcase Hellmann's-inspired art to browse and also acts as entry to a pop-up gallery.

Hellmann's pop-up gallery experience.
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