Blossom Bros. Campaign
Creative Director (art): John Preskitt | Creative Director (copy): Danny Palmer
Already established with a winning recipe and basic branding, Blossom Brothers Wine Spritzer needed a full media campaign to evolve the product and bring the company to the next level.
The process: many early-round sketches show the range of campaign ideas before arriving at a winner.
The winner: the chosen "key visual" campaign idea. The layout helps answer the "what is this?" question in a visually interesting way.
The fun stuff: a 3-day photoshoot with local food shooter Dean Cambray.
Final composition for the key visual: meticulously retouched images of the fruit, cans and spritz came together to form an eye-catching visual.
Final key layout composition of White Peach and Jasmine Flower
Final key layout composition of Pink Grapefruit and Honey Comb
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Website design (mobile)
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