
Already established with a winning recipe and basic branding, Blossom Brothers Wine Spritzer needed a full media campaign to evolve the product and bring the company to the next level.

The process: many early-round sketches show the range of campaign ideas before arriving at a winner.

The winner: the chosen "key visual" campaign idea. The layout helps answer the "what is this?" question in a visually interesting way.

The fun stuff: a 3-day photoshoot with local food shooter Dean Cambray.

Final composition for the key visual: meticulously retouched images of the fruit, cans and spritz came together to form an eye-catching visual.

Final key layout composition of White Peach and Jasmine Flower

Final key layout composition of Pink Grapefruit and Honey Comb

Magazine Ad

Website design (desktop)

Website design (mobile)