Coca-Cola Tailgating

Coca-Cola's national campaign focused on its involvement in football during tailgating and entertaining at home. Just as American as pigskins and pom-poms, Coke wanted to celebrate how synonymous with the sport it has become and we helped create a campaign with classic lifestyle photography updated with a modern and unique color treatment.

Atlanta: This photoshoot was filled with experienced creatives and fantastic talent.

Retail signage utilized college and NFL equity

Recipe booklets showcased perfect "players" for your tailgating events.

Double-page spread ad

Full-page ad

The "Tail-gator": a custom designed tailgating vehicle adorned with team colors and graphics. This prize was showcased in stores to promote the contest to win one.