As a southern California destination, Visit Santa Barbara needed to stand apart from other So-Cal cities and lead with a unique message. We decided to lead with "The American Riviera" a name that can be synonymous with Santa Barbara.
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/41e42dbe-9ed3-42ab-a0f4-4a080089d687_rw_3840.jpg?h=c5322282742031512d8057075598ce53)
Making sure we had content that could fill the media calendar for 12 months, I choose locations that aligned with all of our age group audiences. I then planned shots that aligned with talent, time of day and location. We shot 9 scenes over 3 days with the help of two photographers and one videographer.
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/e44c789e-4cee-4257-9019-c1c540a6ecf2_rw_1200.jpg?h=a120cf0abe4e078da8f57fc596180653)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/56dcfd0c-f2ae-4750-bf64-d401518fdc11_rw_1200.jpg?h=130e171b6914eaabe5f99d49bd25945a)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/3ea23074-a322-48ad-8717-265382205682_rw_1200.jpg?h=4280dfd520016a3f4404af66984c1fa2)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/367f2c8a-269e-41f3-b633-e01a309eb746_rw_1200.jpg?h=42f72a8d1d264bf4bf5457f844e643f5)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/5440dedf-1022-4bd7-a3e7-3bad1cb58566_rw_600.jpg?h=e6705b1aa637a6f54a47f7246465c139)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/84c99b55-6a7a-4e8d-811c-981c3912bc30_rw_1200.jpg?h=6c2f60a2feb6dbc38db38fb0be43fbf7)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/6a472883-019b-473b-a276-a5b327f9a751_rw_1200.jpg?h=cf90a6302d150baa4b076a71f8361022)
This is how content would work across multiple formats,
...across multiple channels.
PRINT
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/8e58582b-0531-4375-bc2b-1cbda4484ba1_rw_1200.png?h=34f5ce3e24cc421741af99a9346c88d7)
Double-page spread for Telegraph's Ultratravel insert
DIGITAL
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/5e349af1-b439-44e9-bb6f-a222f65a7be0_rw_1200.jpg?h=72052264619779dba3c50d458728f9f9)
Digital Banners
PHYSICAL
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/b12f6d83a73daceaaa3cdf048dd71b4bf8fc51033efb772605e3d836a4f78781d54de11073a538d0_rw_1920.jpg?h=18a5c72b975b5640c90d1e4da161ba12)
Revive And Thrive program. Hotel guests receive this welcoming kit with Santa Barbara coins and information
VIDEO
PRE-PRODUCTION
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/a586bd54-a85f-4b30-98d8-a8849dfad3d6_rw_1920.jpg?h=bc3b3f5ab02b9e170bca3ad4cf38c114)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/6c409fe0-99f0-4bae-a36b-8bf07d4ced68_rw_1920.png?h=9dece2d6b3d543386a2140532e18c1af)
Shot list (left) and video tactic breakdown (right)