First, we created a mission statement, visual design system, custom premiums, then an augmented reality training app.

Visual design system

Manifesto poster
Store poster
Store poster
Employee incentive premium: bag
Augmented Reality App
We shifted the entire campaign to align to Nike's sustainability movement and reduce printing and shipping costs. The pivot to digital allowed us to present a more immersive experience to the store athletes while offering convenient involvement with mobile app integration.

First round prototype: AR posters that come alive with video

First round prototype: "On-the-floor" safety training

Final augmented reality app: demonstrates training content in a captivating "gamified" design.
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