Nike Augmented Reality Campaign

Nike challenged us to create a globally low-impact campaign about workforce training for their employees. We responded with a strong print and physical campaign. We shifted the tactics to a mobile app with highly engaging AR content to communicate training information. Some printed support pieces remained, which we designed consistent to the rest of the campaign.

Sr. Designer: John Preskitt | UX Director: Sean Lane

First, we created a mission statement, visual design system, custom premiums, then an augmented reality training app.

SAFETY IS YOUR PLAY.

Visual design system

Manifesto poster

Store poster

Employee incentive premium: bag

Augmented Reality App

We shifted the entire campaign to align to Nike's sustainability movement and reduce printing and shipping costs. The pivot to digital allowed us to present a more immersive experience to the store athletes while offering convenient involvement with mobile app integration.