![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/bd20bb35-143e-43d1-9d61-589a78bc4195_rw_1920.png?h=5884720e50269cc41d6a68fb36ac3201)
First, we created a mission statement, visual design system, custom premiums, then an augmented reality training app.
SAFETY IS YOUR PLAY.
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/4d1bf2e2-155d-4fea-8fbd-dd14c08235ac_rw_1920.jpg?h=f2937ec104263efbdabb5dcfece1b335)
Visual design system
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/fdee7cb5-8f0a-48e3-87b2-f1800750fd07_rw_1920.jpg?h=1ac9dfbdb1d11e03bea7b78e4ef9da83)
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/08b506a5-45dd-4510-8587-dc6fd1c0358a_rw_1920.jpg?h=ab6c4dbe023840253db0f27d4d9836f9)
Manifesto poster
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/8f2b2ee6-fc62-4421-9c49-29b00017a204_rw_1920.jpg?h=91d742378c2ebc72754e68b42ad93045)
Store poster
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/04821bd0-a4ae-4e2e-9062-5231352cc9a8_rw_1920.jpg?h=4aac9b821f41d69f125c72df65de170d)
Store poster
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/86a11a4b-9f4e-421a-9f5d-3689608e582a_rw_1920.jpg?h=4afa8de63f19e73718faf4a2dfebbfec)
Employee incentive premium: bag
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/f8676e7b-0ec1-4fc8-85e9-261428adb69d_rw_1920.jpg?h=d9f733f8f086121da7a4994f461394ff)
Augmented Reality App
We shifted the entire campaign to align to Nike's sustainability movement and reduce printing and shipping costs. The pivot to digital allowed us to present a more immersive experience to the store athletes while offering convenient involvement with mobile app integration.
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/c0e70fa3-9497-43b2-80cf-f7c2bf23ef21_rw_600.gif?h=6524e321c1d40a6869575a577be2316f)
First round prototype: AR posters that come alive with video
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/74b56308-676a-4e91-a70a-cfd7e9a9f860_rw_600.gif?h=fab9e56bcf3b010e9d1deb120971bdac)
First round prototype: "On-the-floor" safety training
![](https://cdn.myportfolio.com/efaabdab7777bdcbc09a3ffcfff8217f/78b425d4-abc9-464b-805a-3aa584a036b8_rw_1920.png?h=ff8d2220b2410af6873db555ef511088)
Final augmented reality app: demonstrates training content in a captivating "gamified" design.