Global footwear and apparel giant, Nike, came to us to create a campaign about safety. Their store employees, or athletes, need cutting-edge learning tools to excel in a fast paced industry. We created a mission statement, visual design system, custom premiums and an augmented reality training app.
SAFETY IS YOUR PLAY.

Visual design system

Manifesto poster
Store poster
Store poster

Employee incentive premium: bag

Augmented Reality App

First round prototype: AR posters that come alive with video

First round prototype: "On-the-floor" safety training

Final augmented reality app: demonstrates training content in a captivating "gamified" design.
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