Gaming is PayPal's second most popular payment category that customers use so PayPal and Xbox teamed up to run a multinational sweepstakes campaign in North America.
All PayPal customers who sign-up to Xbox Game Pass during the
promotional period will receive a free month and be entered into a sweepstakes. The grand prize of the sweeps will be a VIP experience to the Game Awards.
We presented a range of multiple designs...
Preliminary concept landing pages
...and finally, the chosen concept.
PayPal landing page
The art direction for the landing page was applied to emails.
Promotional emails: 1) Launch, 2) Reminder and 3) Last chance