Xbox + PayPal Digital Campaign

Gaming is PayPal's second most popular payment category that customers use so PayPal and Xbox teamed up to run a multinational sweepstakes campaign in North America. We created a program identity (key visual) that cascaded down through all digital media, which we also produced.

Sr. Designer: John Preskitt | Sr. Copywriter: Joel Gunz
All PayPal customers who sign-up to Xbox Game Pass during the
promotional period will receive a free month and be entered into a sweepstakes. The grand prize of the sweeps will be a VIP experience to the Game Awards.
We presented a range of multiple designs...
Preliminary concept landing pages
...and finally, the chosen concept.
PayPal landing page
The art direction for the landing page was applied to emails.
Promotional emails: 1) Launch, 2) Reminder and 3) Last chance
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