Chrome Industries, an urban cycling company, brought me in to evolve a fixed (pun intended) brand. My experience in digital design, motion and creative direction helped as the team was small and new. I created a personal brand guide to familiarize myself with Chrome and saw the opportunity for them to be uniquely positioned to appeal to a broader customer.
Graphic Design, Interaction Design, Advertising
My competitor analysis showed the trajectory the brand can take. This strategy helps us establish our "north star" and how we make design decisions.