New Balance Kustom Kiosk

This digital + physical experience was meant to bring the fun and excitement of the New Balance 574 online customization to the in-store experience of their flagship Foot Locker location in Times Square. This design was intended to catch the attention of shoppers as a beacon. The interactive section of the kiosk housed two 46" touch screen displays as well as two hands-on areas stocked with fabrics and leathers of the shoe.

Environmental + UI Design: John Preskitt
* opens in a new window
Online  ⇄  In-Store Experiences
While this in-store experience needed to adopt many of the online UX, we had an opportunity to make this phygital experience unique to customers.
Touchscreen experience in use
Touchscreen experience in use
Fabric samples
Fabric samples
Final UI: reflects the look of the online experience
Final UI: reflects the look of the online experience
Nike Augmented Reality Campaign
Visual Data Design
Kodak Alaris Digital Campaign
PayPal Digital Campaign
Twitter JukBx UI Design
Visit Santa Barbara
Intel Training Campaign
Amazon Brand Design
Chrome Industries
Xbox + PayPal Digital Campaign
↑Back to Top